2.6 Ad‘wise’ Customers - Class 6 - Kumarbharati

Author: (Textbook Informative Lesson – no specific author)

Genre: Informative / Reflective Prose

Textbook: English Kumarbharati – Class 6

Board: Maharashtra State Board

English Summary

The lesson Ad‘wise’ Customers explains how advertisements influence people, especially children. Ads are designed to attract customers and make them buy products. The passage highlights two examples—an ad for “Krispy Krunchy” snacks and another for “Hemagauri” fairness cream. The first ad shows how repetition and catchy lines can convince people to eat fried snacks, even though they are not healthy if eaten regularly. The second ad shows how some companies make people feel bad about their natural looks in order to sell their products. The lesson warns students not to be fooled by such marketing tricks. Instead, they should become “wise customers” who think carefully before buying. True beauty comes from being healthy, neat, and confident, not from using creams or eating unhealthy foods. The lesson teaches the importance of good habits like eating balanced meals, exercising, and valuing natural beauty.

Theme / Central Idea

The lesson teaches us to be wise customers. It warns against blindly believing advertisements and encourages healthy living, self-confidence, and respect for natural beauty instead of falling for false promises.

Character Sketches

Krispy Krunchy Ad Character

• Cheerful, energetic, and repetitive in style.

• Tries to sell fried snacks using catchy lines.

• Symbolises how ads tempt customers.

  
  

Didi (Fairness Cream Ad Character)

• Sad and insecure about her dark skin.

• Feels she cannot attend a party because of her looks.

• Represents how ads create false standards of beauty.

  
  

Wise Customer (Implied Character)

• Thinks carefully before buying.

• Values health and natural beauty over flashy ads.

• Represents the ideal behaviour of students and readers.

Word Meanings

Grammar Questions (5)

1. Infinitive / Gerund

   Sentence: “Children like to watch advertisements.”

   Answer: The infinitive is to watch. It shows what children like.

2. Passive Voice

   Change the voice: The company sells fairness creams.

   Answer: Fairness creams are sold by the company.

   
   

3. Modal Auxiliary

   Use ‘should’ in a sentence based on the lesson.

   Answer: Customers should think before buying products shown in ads.

   
   

4. Tense Change

   Change into past tense: Advertisements influence children easily.

   Answer: Advertisements influenced children easily.

   
   

5. Wh-question framing

   Make a Wh-question for the underlined part: The boy bought a packet of Krispy Krunchy.

   Answer: What did the boy buy?

   
   

Personal Response Questions (5)

1. Question: Why should we be careful about advertisements?

   Answer: We should be careful about advertisements because they often exaggerate or give false promises. They try to make us buy things we do not really need.

   
   

2. Question: Do you think snacks like chips and wafers are good for health? Why?Answer: Snacks like chips and wafers are not good for health because they are fried and contain excess salt and spices. Eating them too often can harm our body.

   
   

3. Question: What is more important—outer beauty or inner qualities? Why?

   Answer: Inner qualities are more important because they show our true character. Kindness, honesty, and confidence matter more than skin colour or appearance.

   
   

4. Question: How can students become wise customers?

   Answer: Students can become wise customers by thinking before buying, avoiding unnecessary products, and choosing healthy food and useful things.

   
   

5. Question: What habits help us maintain natural beauty and health?

   Answer: Good habits like eating balanced meals, exercising daily, drinking enough water, and sleeping well help us maintain natural beauty and health.

   
   

True or False (5)

1. Advertisements always tell the truth. → False (They often exaggerate or mislead.)

2. Krispy Krunchy is shown as a snack for every situation. → True

3. The fairness cream ad claimed that one could become fair in five days. → True

4. The lesson says dark skin is ugly. → False (It says natural beauty should be valued.)

5. A balanced diet is more important than eating snacks. → True

   
   

Probable Board / Exam Questions (5)

1. Question: Why should we not believe all advertisements?

   Answer: We should not believe all advertisements because they are designed to attract customers and increase sales. They may not always tell the truth and can mislead people into wasting money or harming health.

   
   

2. Question: What message does the Krispy Krunchy ad give?

   Answer: The Krispy Krunchy ad repeats its name many times and shows it as a solution for every situation. It tries to convince people that eating the snack brings happiness, but it hides the fact that it is unhealthy if eaten too often.

   
   

3. Question: What lesson does the fairness cream advertisement teach us?

   Answer: The fairness cream advertisement shows how companies create insecurity about natural looks to sell their products. It teaches us that beauty does not depend on skin colour but on health and inner qualities.

   
   

4. Question: How does the lesson encourage children to be “Ad‘wise’ Customers”?Answer: The lesson encourages children to think carefully before buying anything. It advises them to eat balanced food, value natural beauty, and not fall for false promises made in advertisements.

   
   

5. Question: What is the moral value conveyed in this lesson?

   Answer: The moral value conveyed is that we must become wise and responsible customers. We should respect natural beauty, choose health over fashion, and never be influenced blindly by advertisements.

   
   

Appreciation / Reflection Paragraph

The lesson Ad‘wise’ Customers is an eye-opening passage for children. It explains how advertisements often mislead people by using catchy lines, repetition, or false promises. Through the examples of a snack ad and a fairness cream ad, the lesson shows how companies exploit emotions and insecurities to sell products. The simple language and classroom activities make the message clear. The lesson is memorable because it teaches children to be responsible buyers. It inspires us to focus on health, self-confidence, and natural beauty rather than blindly following advertisements. The passage gives the lifelong lesson of being a wise and thoughtful customer.

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